The imagery from the 2017 Unite the Right Rally, specifically the night-time march featuring participants with tiki torches, became an immediate subject of internet satire and cultural commentary. While the event was a serious political flashpoint, the visual of young men in polo shirts carrying backyard lighting fixtures was quickly repurposed by the internet to mock various forms of performative outrage or disorganized 'mobs.' In meme culture, the template is frequently used for 'Me and the Boys' style jokes or to represent a group of people taking a trivial matter far too seriously. It remains a widely recognized visual shorthand for describing polarized social groups and internet 'cancel' squads.