The 'TIME's Virtual Reality Magazine Cover' meme features Oculus VR founder Palmer Luckey barefoot and awkwardly leaping in a virtual environment on the August 2015 cover of TIME. While intended to showcase the future of technology, the cheesy execution and Luckey’s stiff pose immediately became the subject of internet mockery. Redditors and Twitter users began photoshopping Luckey into various absurd contexts, such as the Titanic, classic paintings, and gymnastics competitions. It remains a classic example of 'cringe' marketing and is frequently used to mock the disconnect between tech hype and its often dorkier reality.