The Augmented Reality meme template typically highlights the contrast between the physical world and a digitally enhanced perception. Often featuring images of people wearing headsets or using smartphone AR apps, the meme humorously depicts how technology can transform a mundane situation into something fantastical, or conversely, how disappointing real life looks compared to a digital filter. It gained significant traction with the rise of mobile AR games and later with the announcement of high-end headsets. Creators use this format to comment on the detachment from reality, the hype surrounding the metaverse, or simply to show a before-and-after of a digital glow-up.