The 'Me Me Me Generation' meme stems from the May 2013 cover of Time Magazine, featuring a photograph of a young woman taking a selfie to accompany an article by Joel Stein about the narcissistic tendencies of millennials. While intended as a serious critique of the generation's supposed entitlement and self-obsession, the cover quickly became a target of ridicule and satire online. Internet users began photoshopping the text to mock the 'out of touch' nature of the article or to highlight the irony of older generations criticizing the very culture they helped create. Today, it serves as a versatile template for commenting on social media culture, ego, and generational friction.