The 'They/Them Army' meme emerged as a satirical and often politically charged commentary on the evolving culture of the United States military and its NATO allies. It gained significant traction on platforms like Twitter and Reddit during the early 2020s, particularly during international tensions where users compared 'woke' Western military recruitment ads with traditionalist imagery from other nations. The meme often explores the contrast between progressive inclusive language and the kinetic reality of modern warfare to create absurdist humor or sharp political critique. While sometimes used derisively by critics of cultural shifts, it has also been reclaimed by supporters who joke that a 'They/Them' army is just as capable of being a formidable force, popularized by the punchline that they will turn their enemies into 'Was/Were' pronouns.