The 'Military Thirst Trap' or 'Thirst Trap Propaganda' meme refers to a social media trend where attractive military personnel post high-energy or provocative content to platforms like TikTok and Instagram. This phenomenon led to internet users ironically accusing various world militaries of using 'psyops'—psychological operations—to lure young people into enlisting via social media influencers in uniform. The meme typically highlights the humorous internal struggle between someone's rational distrust of government recruitment and their immediate 'surrender' to the attractive soldier on screen. It is frequently used to comment on modern digital warfare, the perceived desperation of recruitment offices, and the surreal nature of state-sponsored viral marketing.