The 'Gooneral' meme is a satirical take on military recruitment posters, typically featuring a stoic, authoritative general-like figure who commands followers to engage in 'gooning'—a slang term from niche internet subcultures. Often depicted in a style reminiscent of Uncle Sam or high-ranking historical officials, the meme serves as an ironic 'call to action' for the self-proclaimed 'goon army.' It gained significant traction in late 2023 and early 2024 as a way to poke fun at the hyper-fixation and time-consuming nature of specific online habits. The meme is widely used to rally digital communities under a centralized, mock-serious leader who oversees the aesthetic and lifestyle of the 'goon cave.'