The Weeknd's Super Bowl LV Halftime Show meme originated from the singer’s 2021 performance where he navigated a dizzying, gold-lit hall of mirrors while singing 'Can't Feel My Face.' The close-up camera work showed Abel Tesfaye looking frantic and disoriented, which immediately resonated with viewers as a perfect representation of intense confusion. Within minutes of the broadcast, the footage was transformed into a viral reaction meme used to describe scenarios like being lost in a grocery store, trying to find a file on a cluttered desktop, or navigating a new building. Its longevity stems from its universal relatability and the high-energy, claustrophobic aesthetic of the original video clip.