The 'Selfie Kid' meme features 13-year-old Ryan McKenna during the Super Bowl LII halftime show in 2018. While Justin Timberlake performed 'Can't Stop the Feeling!' right next to him in the stands, McKenna was captured on live television looking intensely at his phone with a blank expression. The contrast between the high-energy performance and the teenager's seemingly unimpressed phone usage turned him into an overnight viral sensation. The image is now widely used to represent moments of social awkwardness, being distracted by technology during major events, or simply the feeling of not knowing who a celebrity is while standing right next to them.