The 'Most Important Thing Is the Soul' (originally the Brazilian 'O importante é a alma') is a humorous meme used to ironically justify a messy or unconventional appearance by claiming that inner beauty is the only thing that matters. Usually featuring a photo of a person looking particularly unkempt or in a chaotic situation, the meme subverts traditional inspirational quotes. It gained widespread popularity on social media platforms as users used it to laugh at their own 'low-budget' looks or daily life fails. The meme captures a relatable sense of self-acceptance through humor, making it a staple for anyone wanting to embrace their 'beautiful soul' despite a chaotic exterior.