The 'Because You're Worth It' meme originates from the world-famous advertising slogan launched by the cosmetics giant L'Oréal in 1971. Originally designed to empower women and promote self-worth, the catchphrase became a global cultural staple delivered by various A-list celebrities. In internet culture, the phrase is repurposed with heavy irony to justify unnecessary indulgences, bizarre life choices, or simply to celebrate 'treat yourself' moments. It typically features a character looking majestic or dramatic, serving as a humorous validation for any action, no matter how ridiculous or expensive it might be.