The Lost Media Wiki, founded by Dycaiv in 2012, has evolved from a niche archival project into a massive internet subculture focused on documenting and retrieving lost films, television shows, and video games. In meme culture, the wiki is often referenced in 'Iceberg' videos or 'Creepypasta' discussions, symbolizing the deep-dive rabbit holes users fall into when searching for childhood nostalgia or unsettling anomalies. It represents the thrill of the hunt and the collective effort of the internet to preserve ephemeral digital history. The template is frequently used to joke about the obsessive nature of media preservationists or the shock of discovering that a long-lost piece of media has finally been found.