The Internet Archive meme centers around the non-profit digital library famously known for the Wayback Machine. It is frequently used by internet users to mock celebrities, politicians, or brands who attempt to hide their tracks by deleting controversial posts, only to find they have been permanently recorded. The meme typically features the Greek-style library building logo or screenshots of archived pages to represent an all-knowing, unchangeable record of human digital history. Beyond 'receipt-keeping' for social media drama, the meme has evolved into a symbol for the fight against digital censorship and the preservation of lost media, often used with a tone of justice or historical irony.