The 'Media Literacy' meme rose to prominence as a reaction to internet users failing to grasp the subtext, satire, or nuance in popular films and television shows. Often featuring characters from 'The Sopranos,' 'The Boys,' or various anime, the meme highlights the irony of audiences idolizing characters who were originally written as cautionary tales or villains. It gained massive traction on platforms like X (formerly Twitter) and TikTok during heated debates about whether modern audiences are losing the ability to analyze fiction beyond its surface level. Today, the template is used both seriously to critique poor analysis and ironically to poke fun at the perceived pretentiousness of those who constantly complain about the 'death' of media literacy.