Started in 2012 by artist Noelle Stevenson on Tumblr, The Hawkeye Initiative is a social movement and satirical project aimed at highlighting the hyper-sexualization of female characters in comic books. The project encourages artists to redraw Hawkeye (Clint Barton) in the exact, often anatomically impossible, poses that female superheroes are drawn in—particularly the infamous 'tits and ass' shots. The meme serves as a powerful commentary on gender double standards in media, demonstrating how ridiculous these poses appear when applied to a male character. Over the years, it has become a staple of comic book culture and feminist critique, used to point out unnecessary objectification through a lens of humor and absurdity.