The #MakeMineMilkshake movement began in 2017 as a powerful show of solidarity for Marvel editor Heather Antos and her female colleagues after they faced online harassment for sharing a simple photo of themselves enjoying milkshakes. The hashtag quickly went viral, with fans and industry professionals alike posting photos of themselves with milkshakes to push back against toxicity in the comic book community. Today, the meme serves as a symbol of inclusivity, support for women creators, and a reminder that the industry thrives when it celebrates diversity and kindness over gatekeeping. It remains a popular way to signal allyship and positive community engagement within geek culture.