The 'Burger King' meme, also known as the 'Burger King on a Plane,' stems from a viral video recorded in October 2020 during a JetBlue flight. It features a man wearing a paper Burger King crown engaged in a loud, aggressive verbal altercation with other passengers. Despite the controversial nature of the original incident, the still image of the man sitting defiantly in his paper crown became a widespread symbol for 'unhinged' behavior and misplaced entitlement. On the internet, the template is frequently repurposed to mock people who act like royalty in undeserving situations or to satirize the increasingly chaotic experience of modern air travel.