The Bongcheon-Dong Ghost is a legendary South Korean webtoon created by Studio Horang in 2011 that became a viral sensation for its innovative use of JavaScript to trigger a sudden jumpscare. The story follows a girl who encounters a pale, twisted woman searching for her lost baby in the Bongcheon-dong neighborhood. In the meme world, the ghost's distorted face is used to represent sudden shocks, terrifying real-life realizations, or humorous '3 AM' scenarios where someone looks particularly disheveled. Its lasting impact comes from the collective trauma shared by early internet users who were caught off guard by the comic's involuntary scrolling and haunting sound effects.