Gillette’s 'First Shave' meme originates from a 2019 commercial titled 'First Shave: The Story of Samson,' which features a trans man being guided through his first shaving experience by his supportive father. While the ad was originally intended to be a heartwarming display of modern masculinity and family support, the internet quickly adapted the emotional imagery for various formats. Meme creators often use the template to depict a mentor-student relationship, sometimes in a wholesome way to celebrate learning new skills, and other times ironically to apply the 'first time' context to absurd, humorous, or non-shaving related situations.