"That's a Lotta Damage!" is a catchphrase shouted by Phil Swift, the energetic spokesperson for Flex Tape, during a 2017 commercial where he aggressively saws a boat in half to demonstrate the product's strength. The phrase skyrocketed to internet fame after YouTuber JonTron released a comedic review of the infomercial, highlighting Swift’s intense personality and chaotic energy. Since then, the meme has become a staple for reacting to situations involving significant physical, emotional, or metaphorical destruction. It is frequently used to mock overkill solutions or to emphasize the sheer scale of a disaster with a touch of hyperbolic humor.