Flex Paste became an internet sensation following the 2020 commercial featuring Phil Swift, the high-energy spokesperson for Flex Seal products. The commercial depicts Swift using a thick, rubberized paste to seal massive holes and even build a boat, continuing the legacy of his previous Flex Tape and Flex Seal viral hits. In the meme world, Flex Paste is used as a metaphorical band-aid, representing a superficial or desperate solution applied to a catastrophic problem. It perfectly captures the 'it'll do' attitude when faced with overwhelming issues, often paired with absurd labels to highlight the futility of the fix.