Tay Allyn's 'Mass Text' exploded onto the internet in 2012, quickly becoming a viral sensation for its high-energy production and quirky, hyper-expressive lyrics about the simple act of sending a group message. While initially met with polarized reactions, the song developed a cult following for its unapologetic camp and infectious optimism. The meme template typically utilizes stills from the music video, featuring Tay Allyn's iconic expressions of excitement and colorful digital backgrounds. It is widely used to mock or celebrate the feeling of sharing news with a large group of people, making it a staple for anyone wanting to inject a dose of 2010s nostalgia and ironic humor into their social media feeds.