The Taylor Swift 'Delicate' music video meme stems from the 2018 release of the single's visual companion, directed by Joseph Kahn. In the video, Taylor discovers she has become invisible to the public, leading her to break out into uninhibited, goofy dancing and making exaggerated, humorous faces in a mirror. Fans and internet users quickly turned these specific frames into memes to represent the relatable feeling of being completely yourself only when you believe you are unobserved. It is frequently used to mock one's own awkwardness, celebrate private victories, or highlight the contrast between a public persona and a private reality.