The 'Sample Text' meme originated from the default placeholder text found in video editing software, most notably Sony Vegas Pro. It became a staple of 'MLG Montage Parodies' during the mid-2010s, where creators would ironically leave the default text in their over-the-top edited videos to mock poor production quality or as a form of meta-humor. Over time, it evolved into its own brand of 'anti-meme,' where the joke is simply the presence of unedited, generic text in a context that usually demands a punchline. Today, it is used to signify laziness, ironic detachment, or to satirize the formulaic nature of internet content by highlighting the template itself rather than the message.