The 'Supreme' meme culture stems from the massive influence of the New York-based streetwear brand and its iconic red box logo. In the meme world, this aesthetic evolved into 'Supreme Drip,' where characters like Goku or other pop culture icons are photoshopped into Supreme-branded hoodies and gear, often accompanied by bass-boosted trap music. The meme is a satirical take on hypebeast culture, flexing, and the perceived status that comes with wearing expensive labels. It is widely used to make mundane or unexpected figures look 'cool' or 'tough' in an ironic, over-the-top fashion that resonates with Gen Z and internet fashion circles.