The Hypebeast meme culture revolves around the aesthetic of 'Drip,' where popular fictional characters or celebrities are photoshopped into expensive streetwear brands like Supreme, Off-White, and BAPE. It emerged from the mid-2010s streetwear boom, gaining massive traction on platforms like Instagram and Twitter. The meme often parodies the obsession with brand loyalty and high-ticket fashion items, using characters like Goku or Squidward to juxtapose cool urban fashion with unexpected contexts. Whether it's poking fun at resellers or celebrating a fresh fit, the Hypebeast meme remains a staple of modern internet fashion subcultures.