The 'Drip' meme refers to a style of image editing where popular fictional characters, most notably Goku from Dragon Ball or the crewmates from Among Us, are photoshopped wearing expensive hypebeast clothing—most famously the Supreme x The North Face jacket. The term 'drip' is slang for having a high-fashion sense or swagger. The meme peaked in late 2020 and early 2021, often utilized in 'bait-and-switch' videos where a regular scene suddenly cuts to a character in streetwear accompanied by a bass-boosted trap remix. It serves as a humorous way to give a character an unexpected and 'cool' modern upgrade.