The 'I Can't Do This Anymore' tweet was posted by the official Sunny Delight (SunnyD) Twitter account on February 4, 2019, catching the internet by surprise with its sudden shift from cheerful juice promotion to existential despair. The tweet quickly went viral, garnering hundreds of thousands of likes and prompting other major brands like MoonPie and Pop-Tarts to offer words of support. This event marked a significant moment in the 'weird corporate Twitter' era, where brands adopted persona-driven, often nihilistic tones to connect with younger audiences. Today, the screenshot is used as a reaction image to represent total burnout, frustration with minor tasks, or the general feeling of being overwhelmed by modern life.