The Splatoon meme universe centers around Nintendo’s colorful shooter series, evolving from the iconic 'You're a kid now, you're a squid now' commercial that went viral for its repetitive jingle. Since its 2015 debut, the community has generated countless memes ranging from the 'Woomy' catchphrase to intense debates over Splatfest results. The imagery typically focuses on Inkling and Octoling reactions, the frustration of losing a match by a tiny percentage, or the chaotic lore hidden beneath the game’s bright aesthetic. It serves as a staple for gamers to express both the competitive salt and the vibrant, stylish culture of the franchise.