The 'Inkling Girl’s Eye' meme originates from the 2018 Nintendo Direct trailer announcing Super Smash Bros. Ultimate. The cinematic shows an Inkling Girl from Splatoon engaged in battle before the screen goes dark, only for the iconic flaming Smash Bros. logo to appear reflected in her dilated pupil. This dramatic visual quickly became a template for expressing shock, intense focus, or the sudden realization of an approaching threat or excitement. It is widely used across social media to illustrate things people are fixated on or the 'final boss' of a specific situation, leveraging the high-contrast lighting and emotional weight of the original reveal.