The 'Squid Kid' meme stems from a 2015 North American commercial for the Nintendo Wii U game Splatoon. The advertisement featured a high-energy song with the repetitive lyrics, 'You're a kid now, you're a squid now,' intended to explain the game's core mechanic of shifting forms. Upon release, the commercial was mocked for its perceived cheesiness and earworm quality, quickly becoming a viral sensation on platforms like YouTube and Tumblr. Users began creating remixes, 10-hour loops, and image macros that satirized the frantic pace of the ad. Today, it remains a nostalgic staple of the gaming community, often used to represent rapid transitions or the absurdly catchy marketing strategies of the mid-2010s.