The 'Sorry. Not Beautiful.' meme stems from a May 2022 tweet by psychologist Jordan Peterson, who was criticizing a Sports Illustrated Swimsuit cover featuring model Yumi Nu. His assertion that 'no amount of authoritarian tolerance' would change his mind about her beauty was seen by many as unnecessarily harsh and overly dramatic. Consequently, the internet did what it does best: it turned the phrase into a versatile template. Users began pairing the quote with images of objectively beautiful things, video game graphics, or absurd characters to mock the seriousness of Peterson's original post. It is now a staple for reacting to unsolicited opinions and aesthetic gatekeeping across social media.