The 'Be Attractive, Don't Be Unattractive' meme originated from a 2005 Saturday Night Live sketch titled 'Sexual Harassment' featuring guest host Tom Brady. In the sketch, the rules for workplace conduct are shown to be entirely dependent on the physical appearance of the person involved, with Brady's character getting away with behavior that would get others fired. The meme has since evolved into a broader internet commentary on 'pretty privilege' and the unfair double standards found in dating, professional environments, and social interactions. It is widely used to highlight situations where a person's success or social acceptance is unfairly tied to their physical looks rather than their actions.