The Snapple Facts 'Real Fact' meme is based on the long-running marketing campaign by the Snapple Beverage Corp, which printed trivia on the underside of their bottle caps starting in 2002. While the original facts were meant to be educational, the internet quickly repurposed the image to share 'hard truths,' controversial opinions, or surrealist humor. The template typically shows a close-up of the bottle cap, allowing users to overlay their own text within the circle. It has become a staple for 'dropping knowledge' in a low-stakes, humorous way, often used to subvert expectations by replacing a mundane trivia point with a life-changing realization or a niche community shitpost.