The CNN '#FactsFirst' meme stems from a 2017 advertising campaign aimed at reinforcing the network's commitment to objective truth during a period of intense political polarization. The ad features a visual of an apple while a narrator insists that no matter how much someone tries to convince you it is a banana, 'this is an apple.' While the campaign was meant to be a serious statement on facts, it quickly became a versatile meme template. It is frequently used to mock gaslighting, highlight obvious lies in public discourse, or satirize the way different groups perceive the same reality. Whether used for political commentary or niche community jokes, the template remains a staple for pointing out the absurd rejection of clear evidence.