The Sleepy Guy meme, often recognized as the 'I Sleep / Real Shit' format, features a sharp contrast between deep slumber and sudden, glowing-eyed alertness. While various versions exist, the most famous iteration features NBA legend Shaquille O'Neal. The meme typically uses a multi-panel layout to show a character ignoring a major or significant event (I Sleep) but reacting with intense focus to a minor or very specific detail (Real Shit). It first gained massive traction on Tumblr and Reddit around 2016, becoming the go-to format for expressing selective interest, satirical priorities, or niche excitement.