The Sleeping Shaq meme, famously known as the 'I Sleep / Real Shit' format, features two contrasting images of NBA legend Shaquille O'Neal. The first image depicts Shaq peacefully napping, used to represent total indifference or lack of concern toward a situation. The second image shows him wide awake with an intense, often lens-flared or deep-fried expression, signifying sudden and extreme interest. This meme gained massive popularity in early 2017 as a way to mock selective attention, where someone ignores significant global events but becomes instantly hyper-focused on something minor, humorous, or personally relevant.