The "I Sleep / Real Shit" meme features two images of NBA legend Shaquille O'Neal. The first panel shows him sleeping peacefully, while the second depicts him suddenly awake with glowing eyes, often accompanied by a deep-fried visual filter. Originating in early 2017 on platforms like Twitter and Reddit, the format is used to contrast a total lack of interest in one topic with an intense, heightened reaction to another. It has since become a staple of internet culture, frequently used to highlight hypocritical preferences or sudden bursts of excitement.