The 'Everyone Must Enjoy This Modern Rice' meme stems from an oddly captioned stock image that radiates an aura of forced, surreal corporate enthusiasm. Featuring a peculiar demand about consuming 'modern rice,' the image resonated with internet subcultures dedicated to weirdcore and meta-ironic humor. Its popularity is rooted in the absurdity of the phrase itself, which feels like a poorly translated command from a dystopian yet cheery future. It is frequently used to satirize aggressive marketing tactics or to simply present a nonsensical, threateningly wholesome message that fits perfectly into the landscape of modern shitposting.