The 'Sigma Sigma Boy' meme is a cornerstone of Gen Alpha internet culture, characterized by the iconic 'Sigma Face'—a distinct pout and eyebrow raise popularized by creators like Argenby. It draws inspiration from the broader 'Sigma Male' trope, portraying an individual who is independent, stoic, and immune to social pressure. Often paired with high-energy phonk music or the specific 'Sigma Boy' track, the meme is used to ironically or sincerely depict moments of superior coolness, 'rizz,' or dominance in social interactions. Whether it is a reaction to a 'failed rizz' attempt or just asserting a lone-wolf persona, the Sigma Sigma Boy represents the peak of modern short-form video humor and viral identity.