The 'Drive Forever' meme, featuring Sergio Valentino's track (specifically the 'Polozhenie' remix), became the definitive anthem for the 'Sigma Male' subculture on TikTok and YouTube. Emerging in late 2020, the song is typically paired with footage of stoic characters like Thomas Shelby or Patrick Bateman to illustrate 'Sigma Rules'—ironic or sincere pieces of advice for social independence and personal success. The meme celebrates the hyper-masculine 'grindset' mentality, often using distorted audio and slow-motion visuals to emphasize a detached, superior attitude toward societal norms. Today, it remains the go-to template for depicting peak performance, isolationist cool, and the humorous absurdity of modern self-help culture.