The Shia LaBeouf plagiarism controversy began in late 2013 when the actor released his short film 'HowardCantour.com,' which was quickly identified as a near-identical copy of Daniel Clowes' comic 'Justin M. Damiano.' The situation escalated into a bizarre performance art piece when LaBeouf began apologizing using lines plagiarized from other famous figures and skywriting his regrets over Los Angeles. This reached a fever pitch at the 2014 Berlin International Film Festival, where he wore a paper bag over his head labeled 'I AM NOT FAMOUS ANYMORE.' Today, the meme serves as a commentary on intellectual property, celebrity meltdowns, and the meta-irony of 'copy-pasting' content and apologies in the digital age.