The Scottish Pokémon Trainer meme emerged following the reveal of Pokémon Sword and Shield in early 2019, which is set in the Galar region inspired by the United Kingdom. Fans quickly took a liking to the female protagonist, Gloria, and collectively head-canoned her as a foul-mouthed, aggressive Scottish girl. The meme typically features her speaking in a thick, phonetic Scottish accent, often shouting at her Pokémon or competing trainers in Glaswegian slang. It captures a hilarious contrast between the traditionally wholesome world of Pokémon and the gritty, passionate vernacular of the Highlands, solidifying Gloria as one of the most expressive fan-interpreted characters in the franchise.