Nessa first appeared as the Gym Leader of Hulbury in the 2019 release of Pokémon Sword and Shield. Known for her mastery of Water-type Pokémon and her dual career as a professional model, she instantly became a viral sensation within the gaming community. The Nessa meme usually revolves around her striking character design, her competitive nature, or general Pokémon-themed humor. It is widely used on platforms like Twitter and Reddit to express admiration for the character or to create relatable gaming scenarios involving the Galar region challenges.