Hilda, the female protagonist from Pokémon Black and White, has remained a fan favorite since the Unova region debuted in 2010. Known for her bold design and signature high ponytail, she often appears in memes representing the Gen 5 era of gaming or as a fierce opponent in battle scenarios. Her appearance in Pokémon Masters EX and various fan animations has solidified her meme status, where she is frequently used to portray determined energy, battle-ready reactions, or nostalgic jokes about the Unova region's unique urban setting and competitive gameplay.