The 'I'm Coming to Kill You. No, In Real Life' meme originates from a viral video clip featuring comedian Sam Hyde. Following his victory in a 2022 celebrity boxing match, Hyde directed this hyper-intense and surreal threat toward his critics, most notably music reviewer Anthony Fantano. The clip went viral due to its raw intensity and the specific, redundant clarification of 'In Real Life,' which struck a chord with internet users who appreciate post-ironic humor. Today, the template is widely used as a reaction image to signal extreme dedication to a cause, to mock someone with absurdly high-stakes aggression, or to parody the concept of online beefs spilling into the real world.