The 'Candyman' is a persona adopted by comedian Sam Hyde during his boxing match against YouTuber IAmMMS in 2022. Entering the ring with an unsettlingly intense energy and a colorful, bizarre costume, Hyde leaned into a heel character that immediately went viral. The meme typically captures his frantic energy and unhinged post-fight interview where he warns future opponents. It is used to signify a force of nature that is both unpredictable and unstoppable, often paired with themes of revenge, dominance, or sheer internet chaos.