The 'Sam Hyde Is The Shooter' hoax is one of the most persistent and controversial long-running pranks on the internet, primarily originating from 4chan and social media circles. The meme involves trolls posting images of comedian Sam Hyde—often from his 'Million Dollar Extreme' skits where he is seen holding firearms—and falsely identifying him as the perpetrator during live breaking news coverage of mass tragedies. The intent is typically to deceive mainstream news outlets or unsuspecting social media users into broadcasting his name and likeness. The phrase 'He can't keep getting away with it,' a line spoken by Jesse Pinkman in Breaking Bad, became synonymous with the hoax, used by both trolls and those mocking the absurdity of the recurring prank. Despite being debunked countless times, the meme resurfaces during almost every major tragedy as a form of dark, satirical commentary on the speed and inaccuracy of the modern news cycle.