The Sam and Nia meme originates from the controversial Christian vlogging couple, Sam and Nia Rader, who rose to internet infamy in 2015. They first went viral for a video where Sam claimed to have surprised Nia with her own pregnancy announcement after testing her urine from the toilet. The couple's subsequent announcement of a miscarriage just days later, followed by Sam’s involvement in the Ashley Madison data leak, turned them into symbols of suspicious internet 'perfection' and dramatic influencer culture. In the meme world, their faces—often frozen in exaggerated states of surprise or joy—are used to mock clickbait, performative emotions, and the often-bizarre world of family vlogging.