The 'Running Kingpin' meme features the primary antagonist Wilson Fisk from the 2018 film Spider-Man: Into the Spider-Verse. The image captures Kingpin’s uniquely massive, rectangular frame as he charges forward with extreme intensity. It gained viral popularity because the sheer scale and speed of the character create a hilarious visual for situations involving extreme urgency. Fans use the template to represent anyone moving at top speed toward something they desire—often something trivial like a late-night snack, a sale, or avoiding a social situation. It has since become a staple reaction meme for depicting an unstoppable, albeit comical, force of nature.